阿迪达斯体育（中国）有限公司

阿迪达斯是全球体育用品行业的领军企业，拥有核心品牌阿迪达斯和锐步。公司总部位于德国黑措根奥拉赫，共有超过57，000名员工，2018年总销售额达220亿欧元。

adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok. Headquartered in Herzogenaurach/Germany, the company employs around 57,000 people across the globe and generated sales of just under €22 billion in 2018.

阿迪达斯于1997年在中国注册成立全资子公司，大中华区总部设在上海、北京、广州和成都均设有办公室，同时在苏州和天津设有物流中心。

adidas China was founded in 1997 in Suzhou, Jiangsu Province as a wholly owned company of adidas Group. Its headquarters are located in Shanghai and it has offices in Beijing, Guangzhou and Chengdu. adidas also has distribution centers in Suzhou and Tianjin.

在中国，阿迪达斯品牌和锐步品牌为中国专业运动员和运动爱好者提供创新、专业的运动表现产品和运动时尚产品。阿迪达斯运动表现系列涵盖了足球、篮球、跑步、训练等领域完整的专业运动服、运动鞋和运动配饰。

In China, adidas provides innovative and authentic sport performance and sport style products from leading brands adidas and Reebok to Chinese athletes, regardless if they are professional or recreational. adidas’ Sport Performance products covers apparel, footwear and accessories for football, basketball, running and training categories.

2018年是阿迪达斯实施2020年“立新”战略第三年，大中华区实现了23%的销售增长，销售收入创造了历史新高。得益于不断推出的优质产品，富有吸引力的门店体验，振奋人心的市场营销活动，以及快速扩张的零售网络，阿迪达斯增强了在关键品类的领导地位。2019年，阿迪达斯将延续这一良好发展势头，向着成为最佳运动品牌的目标迈进。

In the third year of adidas’ ‘Creating the New’ 2020 strategy, the company achieved 23% year-on-year growth in Greater China in 2018 with new record of net sales. We strengthened our leadership position in key categories, thanks to a combination of great products, engaging in-store experiences, inspiring campaigns and rapid retail expansion nationwide. adidas is well on the way to achieving its goal of becoming the best sports company.

目前阿迪达斯在华店铺数量已超过12000家，包括北京和上海的三家品牌中心。阿迪达斯产品销售遍及全国超过1000个城市，并新开了独具特色的细化分专业门店，如女子专营店、SportswearCollective品牌综合体验店、户外专营店、足球专营店、篮球专营店、儿童专营店、鞋类专营店等。如今，阿迪达斯已经成为女子运动领导品牌，运动时尚系列旗下的Originals和neo分别成为了中国市场第一运动时尚品牌和第一运动休闲品牌。阿迪达斯成为了中国市场最家喻户晓和最具标志性的品牌之一。

Today, adidas has nearly 12,000 stores covering more than 1,000 cities in China, including three brand centers in Beijing and Shanghai. adidas also has segmented retail formats, such as women’s stores, Sportswear Collective stores, outdoor stores, football stores, basketball stores, kids stores and footwear stores. adidas is the leading women’s brand, No. 1 sport style brand and No. 1 sport casual brand in China. adidas has become one of the hottest and most iconic brands in China.

阿迪达斯积极参与并支持全国体育事业的发展。阿迪达斯是中国女排、上海半程马拉松和北京马拉松的合作伙伴。自2015年起，阿迪达斯与教育部建立了长期合作，以进一步推动中国校园足球和青少年体育的发展。阿迪达斯为学校常规体育课和全国校园足球师资培训等提供足球资讯和课程以及必要的装备支持。

adidas strongly supports sports development in China. It’s an official partner of the Chinese Volleyball Association, Shanghai Half Marathon and Beijing Marathon. Since 2015, adidas established long term partnership with the Ministry of Education to accelerate the development of football in schools across China. Through the partnership, adidas is providing key support to regular physical education class in schools across China, PE teacher training and summer camp via adidas curriculum and product supply.